Rise of Digital Marketing Agency and Business Growth

What is Digital Marketing Agency?

A digital marketing agency is a platform that is committed to planning, designing, and especially promoting all other activities that actually help a business grow. There are hundreds of techniques that reside under the umbrella of Digital Marketing. Basically, the digital marketing agency plans and implements some marketing strategies like Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Campaigns to help the digital customers know about the intended business or brand.

Digital Marketing Agency consists of the following stratagem:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Online Advertising
  • Pay-per-Click (PPC)
  • Email Marketing
  • Affiliate Marketing

Birth of Digital Marketing:

The history of marketing goes back to the days of the industrial revolution. The idea of digital marketing emerges in the early days of the 90s with the birth of Web 1.0 and big social media platforms. Now, gone are the days when campaigns were made through signage, Billboards, Brochures, and events. As technology is evolving on daily basis, digital marketing strategies are also evolving accordingly.

Timeline of Digital Marketing:

  • 1990: Static display ads were used for advertising.
  • 1993: First clickable banner was introduced.
  • 1994: First browser – Netscape Navigator had come as the first commercial browser.
  • 1998: First search advertising keyword was advertised.
  • 2000: Google AdWords was launched.

Why do you need a digital marketing agency?

Core Agenda of Digital Marketing Agency:

It is obvious from the name that a digital marketing agency aims for advertising something through digital marketing techniques. The very purpose is to deliver the intended message to the targeted mass. The message is delivered to the people by using different techniques of the campaign. However, the core agenda behind this activity may vary depending on the requirements. For example, the requirement might be increasing the sales by attracting customers, spreading awareness about diseases like Covid-19, or influencing the masses through political campaigns.

How to find the best Digital Marketing Agency for your business?

Although there are hundreds of platforms available that present themselves as digital marketing agencies, be careful when you are going to pay something in terms of time and money. There’s no doubt that the revolution of technology and the evolution of social media have made marketing campaigns easier, but the note-able point is to realize that competition has also increased at the same speed. Secondly, marketing has undergone a major shift in the modern form due to daily innovations. Thirdly, despite the availability of resources and time, they might lack expertise. Therefore, it’s not like a child-play game but a hard job competing with all of your competitors and making your business stand out among all.

Key Factors for Finding the Digital Marketing Agency Rightly:

Mostly, all agencies claim to deliver efficient, and multitudinous services based on the requirements of clients. It does not mean that agency lacks experts or it can’t perform all-around, but there are some specific points to consider that can help you decide better while selecting a suitable marketing agency.

  • Acknowledge Your Company’s Requisites and Budget:

The first step is to analyze the company’s necessities. Although, digital agencies like (www.creativeinsights.pk) investigate the given website themselves and present an Audit Report, if you have already analyzed your website, it will help you explain and demand the needs of the website more explicitly. Budget estimation is simply used for an idea of your investment in your own business. However, you don’t have to pay first as you are not going to buy any accessories or things. Basically, you can pay according to the work being done on a weekly or monthly basis. So, estimating the needs and budget is the first step for hiring the right digital marketing agency.

  • Try to Understand the Industry’s Experience:

Does the agency’s experience match your company’s culture?

This is very important to know because if there is no match then don’t stop but ask how it processes new industries. Because a good agency can approach with an effective strategy.

  • Content Writing:

Content being the medium between the website and real users is one of the most crucial parts of marketing strategy. Ask your marketing agency about their strategy of content creation, content marketing, and link building. If it entails “User-friendly” and “SEO-friendly” content with good “keyword strategy” & “search-intent strategy” then they are aware of what they are doing.

  • Team of Agency:

Collaboration, consistency, and transparency are the characteristics of a team that makes an agency prominent. Regardless of the ethical norms, experienced and expert team members are more important. So, try to figure out the behavior and discipline of the staff that can also help you decide better and earlier.

  • Agency Reputation and Social Page Proof:

Testimonials and client reviews can give a clear idea about the agency’s reputation in terms of work and results for their clients. Furthermore, you can also check their record of successfully accomplished projects. This way, you can easily perceive the standard of the given agency.

Bottom Line:

Marketing had been an essential part of businesses since the beginning. However, digital marketing started with the birth of newly emerging technology. Today, every serious business is utilizing the facility of digital marketing and growing its business exponentially due to the big and targeted campaigns. If you are also one of them, must introduce your business to digital marketing for greater and oriented results, meanwhile, don’t forget to keep all of the important points in mind from “How to find the best Digital Marketing Agency for your business?”