Art has been part of visual communication for thousands of years. However, the term graphic design has only been around since the 1800s. Basically, it is one of the smartest methods to communicate or spread a message via visual content carrying an idea or information. In other words, it is an art or profession of composing and arranging visual elements of a project that are used to convey a message visually.
Today, its industry has evolved into many disciplines however the core objective is the same that’s to convey or enhance a message. The adaptive nature of graphic design has made it a little confusing for newcomers. If you want to understand all about graphic designing, you are at the right place as we have tried our best to explain every aspect of the topic carefully.
It is important to know the basic concept behind such designs before we dive into their different types and history.
It is also called communication design emerged from the idea of art that’s why it’s also called communication design.
In other words, graphic designers are actually visual communicators who can easily instill ideas in minds of people and can influence them for action. Their job is similar to the content writers those who give a message via words; however, graphic designers convey their message via a different technique – graphic design. For example, templates, infographics, posters, banners, etc.
History of Graphic Designing
The history of graphic designing started from 15,000 BC when the first known visual communications like symbols & pictographs arose in the Lascaux caves in southern France. However, we are going to list the timeline of digital graphic design periods.
1837 to 1901: Victorian Graphic Design
1880 to1910: Arts and Crafts Graphic Design
1900 to 1930: Futurism Graphic Design
1900 to1930: Art Deco Graphic Design
1900 to 1940: Heroic Realism Graphic Design
1910 to 1935: Early Modern Graphic Design
1945 to 1960: Late Modern Graphic Design
1950’s: American Kitsch Graphic Design
1940’s to 1980: International Graphic Design
1960’s: Psychedelic Graphic Design
1970’s to 1980: Post Modern Graphic Design
2000 to 2010: Grunge Graphic Design
2010 to Present: Flat Graphic Design
What are the elements/principles of Graphic Design?
These elements work together to create a visually appealing design to convey or enhance a message.
The most basic of all elements in designs are lines. The line is a mark that is to connect two points. These lines may be straight, curved, diagonal, zigzag, and curved.
Color is the most key element of a design. It creates moods and emotions. Whenever somebody has a look at catchy colors, it creates impact right away. Graphic Designers use colors in backgrounds or other elements as well.
The combination of lines is called Shape. It is also known as form. Circles, squares, rectangles, and triangles are some popularly known shapes. Shapes carry perceptive messages when use in design.
Designers use space to give elements room to breathe in design. Designs that are good to go utilize space. Space helps in enhancing readability with the human eye.
Textures are popularly used in designs these days. It is replacing mono-color backgrounds. Texture adds beauty to the design. It includes paper, brick, stone, fabric, and concrete.
It is the responsibility of a graphic designer to make the text better in looks and ease in communication. The art of arranging text, in legible and engaging aspects, is Typography. Different styles of typography express different moods and emotions in design.
The size and scale of elements create specific parts of design more dynamic. Visual hierarchy is created through scale. Graphic designers utilize scale in creating focal points and highlighting more significant areas.
Dominance and Emphasis
This feature helps to incorporate a focal point in your design. It facilitates users to guide them to other parts of design and helps with design flow.
Balance is necessary to design a great design. It offers stability and can be achieved with the help of shapes, colours, textures, lines, and other elements.
Harmony is one of the main objectives of designing a masterpiece. Good design incorporates elements which are complementing one another. However, everything similar produces a monotonous design. There must be a hard line drawn between contrast and harmony.
Types of Graphic Design
It is important to understand the basic differences among the various types of Graphic Design. It may help the brand owners to decide better as well as it may also help those who are ready to adopt graphic design jobs.
Brand design is the visual and meaningful identity of any brand that gives aesthetic life to a brand. It involves a lot of strategies created with a unified system of design elements like colors, typeface, logos, illustration, typography and photography.
This type of design involves the creation and illustration of visual assets for marketing initiatives, whose purpose is to improve a brand’s visibility, popularity, and commercial success.
Marketing designers work on following marketing designs
Email marketing templates
Although web designing and graphic designing are two different things, however plenty of graphic designers have also created beautiful websites and mobile apps with the help of no-code platforms. Furthermore, designing a great website is a multidisciplinary undertaking that involves graphic designing skills as well as experience with UX and UI design.
Web Designers work on the following projects
Designing page layouts
Creating Icons and Buttons
Different interactive elements
Creating Videos and Gifs
Working with web development, UX & UI
An illustration is a fine art of decoration or visual interpretation of a text or idea, designed for print or digital media.
Some of the artists blend digital media with physical media preferring to design with pencil and colors. Some artists work exclusively in digital formats like Adobe Illustrators, Photoshop or Procreate.
Illustrators may design visual assets or illustrations
Cards and stationery
Motion Graphic Design
As apparent from the term, it is the design of graphics that are in motion including animation, audio, video, typography, imagery, etc.
Motion graphics are considered a modern type of design having low competition but high demand.
Examples of Motion Graphics are as follows
What is the role of UX and UI in Graphic Designing?
UX and UI are crucial parts that can make or break a brand. The responsibility of UX/UI designers is the collection, research, investigation, and evaluation of user requirements.
UX or user experience is the overall interaction or experience of a user with a company’s brand. Reaction or response of users towards each element of a product or service indicates the worth of UX design. For example, the position, color, or view of a button makes people feel okay to click or do they hesitate.
UX designers mainly research the customers’ psyche, pain points, market status, and competitor analysis. The main goal of UX best practices is to improve users’ interactions and perceptions of a brand desired by a company.
It is a designed interface that users can interact with to use a brand. The focus point for UI or user interface design is the layout – any visual interface elements people interact with. These visual elements include buttons, placeholders, text, images, or checkboxes for machines or software.
Today, graphic designing is playing a vital role in the development of businesses and brands. If you are running a business, let us spread awareness of your brand. Creative Insights (www.creativeinsights.pk ) consists of an experienced team of digital marketers equipped with modern graphic designing tools for graphic design.