content marketing

Content Marketing Strategy for your Business

Does Content Marketing Help a Business or Brand Boost?

Yes.

If your business is not on the internet, then your business will be out of business” (Bill Gates)

What is Content Marketing?                                 

Content Marketing is one of the activities of digital marketing in which content is created, published, and spread for the targeted audience. In other words, it is a proven method in which “Content” is not only the king, it is a whole kingdom to propagate a message, information, or call of action.

Examples of content marketing may help you understand the basic concept behind “Content” and “Content Marketing” in a better way.

Content Marketing Examples:

People are looking for information and asking queries via search engines and that’s why it has become a platform of “give and take”. Search engines like Google have become means of interaction between people and the things people search for. Just like a search engine acts as a medium between searchers and content, similarly, the content, itself, becomes a medium between searchers and a business. In simple words, the search engine helps people find content, and content helps people achieve the searched things.

The answers to their searches may be in the following form:

  • Videos
  • Podcast
  • Infographics
  • Case Studies
  • Blog Posts or Articles
  • E-Books
  • White Papers

So, all the above answers to their searches are different forms of content.

Why Content Marketing is Important?

According to Google, there are more than 5.6 billion searches per day and 2 trillion searches per year on Google. So, they are the real people, not the bots, doing trillions of searches on Google. Similarly, businesses are also looking for real people who can become their customers, clients, or followers. But the question is “How to get people attracted toward a specific platform (business) from such a big traffic on search engines?”  The answer is simple: “by providing content on search engines.”

Therefore, it is an essential recommendation for all digital marketing agencies, businesses, or individuals to consider content marketing as a pivotal step in the journey of digital marketing. Furthermore, your content is only as profitable as its potentiality to compel people for engaging with your business or brand in an interminable way- as customers, clients, subscribers, followers, ideally, or all of these.

How do You Plan Content Marketing?

“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” (Albert Einstein)

There is no doubt that an hour of planning can save ten hours of doing. Generally, a marketing plan can vary from project to project. You can create a marketing strategy once you ask yourself why are you doing it. These simple questions listed below may lead you to the point of creating a perfect content marketing strategy for your business.

  • What results do I wish for?
  • What steps are required to achieve these results?
  • What are the hurdles and their solutions?
  • What tools are required to measure the results?
  • Where do I see myself after one month or one year?

We have listed the most essential 7 steps while planning a content marketing strategy.

7 Steps in Content Marketing Strategy:

  1. Set up Your Clear Mission and Goals with KPIs:
  2. Establish a brief content marketing mission statement simply clarifying “what’s important and what’s not.”
  3. Mission Statement: Your audience, Your specific content, and goals
  4. Goals: SEO success, More Fame, More Traffic, More Engagement, More Revenue
  5. Don’t forget to establish your KPIs to make the goals specific and measurable
  6. KPIs: Monthly, Quarterly, and Yearly
  • Define Your Audience
  • Knowing about your audience is a crucial step because it will help you move in the correct direction in terms of the creation of content
  • Defining Criteria: Demographic data can provide you with all information about the targeted audience. Examples: location, age, gender, education, interests, income, etc.
  • Analyze Your Current Position
  • If you are just beginning your journey, you can move towards the next step
  • If you have already available content, you must go through it and analyze the best performing content & keywords
  • Try to recognize the gaps between already published content
  • So, the performance of each content will help you picture a better strategy for creating content
  • Do a Market Research
  • General Trends: Mostly, content marketers study their top competitors and don’t even think to think out of the circle. Search and analysis about the current trends and contents being published is very important. Note that you are not going to face only traditional competitors in the digital world, but you will also have to wrestle against news, entertainment, and many other top trending sites publishing the same topics as you have planned
  • Your competitors
  • Topics and Keywords Research for your content
  • Establish a comparative report of your planned strategy and whole market including competitors
  • Devise Your Strategy for content and Establish a Content Calendar Accordingly
  • Time for Action: Create, Publish and Promote the Content
  • Scrutinize and Rectify on a weekly or monthly basis

Bottom Line and Call of Action:

To put it in a nutshell, generating revenue is the primary goal of all marketing strategies, and content marketing can be the most powerful driver among all. You can explain your brand; you can compare your brand; you can tell pros and cons; you can motivate people, and you can also convert leads into customers.

Call of Action!

Creative Insights is a leading digital marketing agency in Pakistan, prominent in the market as a problem solver. If you are the owner of a company or brand, let us help the billions of your customers know about your products and services. Creative Insights (www.creativeinsights.pk ) consists of a professional and experienced team of digital marketers including content writers, graphic designers, and web developers for IBL and OBL services. Contact us now and enjoy the ride of boost in the tides of the digital revolution.

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Content Marketing is one of the activities of digital marketing in which content is created, published, and spread for the targeted audience.

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